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  • Writer's pictureJames Marshall

Backlinks 101

A backlink is a link from one website to another. In terms of SEO, backlinks are important because they serve as a "vote of confidence" from one site to another. Search engines view websites with a high quantity and quality of backlinks as more authoritative and relevant, which can positively impact their search rankings. However, it's important to focus on obtaining high-quality backlinks from reputable sources, as low-quality or spammy links can harm a site's search engine ranking. Here are some things to think about when building your backlinks for your website:

  1. Quantity vs. Quality: Having a large number of backlinks is not as important as having high-quality backlinks. Search engines like Google consider the relevance, trustworthiness, and authority of the linking website when determining the value of a backlink.

  2. Anchor Text: The anchor text is the clickable text in a hyperlink that takes the user to the linked page. Anchor text can affect search engine rankings, so it's important to use descriptive and relevant anchor text.

  3. Follow vs. Nofollow: A "follow" link passes on "link juice" and tells search engines to follow the link to the linked page, while a "nofollow" link does not pass on link juice and tells search engines not to follow the link. Nofollow links do not directly impact search engine rankings, but they can still drive traffic to a website.

  4. Relevance: Relevant links from websites in the same niche as your site carry more weight than irrelevant links from websites outside of your niche.

  5. Natural Link Building: The best way to build backlinks is through natural, organic methods like producing high-quality content, participating in online communities, and reaching out to other websites to request a link. Avoid using link buying, link schemes, and other artificial methods to manipulate search engine rankings.

Remember, backlinks are just one of many ranking factors that search engines use to rank websites. A strong backlink profile, combined with other factors such as well-optimized content, high-quality website design, and a positive user experience, can help improve a website's search engine rankings.

SEO is just one component of digital marketing, why not reach out to our Greenville and Seattle based team at to talk more about your digital strategy and see how we can help?

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